By admin | September 22, 2009
The popularity of the web has made the logo process a bit more complicated. Years ago clients that wanted logos created mainly had to worry about how their logos looked in the print world, but in today’s online market they also have to be concerned with how their logo translates on the web as well as other mobile devices. Below are a couple of tips to consider when having your logo created.
1. Ask the designer to view logos that they have created in the past. They don’t need to have a whole bunch of logos created but having a few under his/her belt will give you an Idea if they are the right person for your project.
2. Try to avoid complex gradients in your logo as it can make a logo look blurry on some machines, if you attempt to have it animated it can become a nightmare.
a flat vectorized logo like the one below is much more versatile.
3. Scalability is important. When having a logo created be mindful of the different size’s your logo may be displayed at, you may decide to have your logo displayed on something as large as a banner, or as small as a pencil. There fore you should make sure that when your logo is scaled down it is still recognizable and that you don’t lose too much information.
4. make sure your logo is in a vector format. One of the main reasons for creating your logo in a vector format is that if the logo needs to be scaled up to a larger size for a billboard or banner it won’t look pixelated.
5. Get all of your files! You don’t ever want to find your self in this position as you may be unable to get a hold of your previous graphic designer and it will cost you more money to have the logo redone. Get your masters and save multiple copies to a disk and a external hard drive.
6. Give the designer as much input as possible. The more information you provide the designer about what you would like created the better your logo’s out come will be. A good method is providing images or graphics that embodies your company and going from there.
7.When critiquing a logo that a designer has done work on be deliberate in your feedback. Avoid phrases like “It needs to pop” or “that’s not what we expected”. For example you might say that I want a bolder font or a narrow font or we wanted a logo with a graphic element. The more descriptive the critique less time will be wasted.
8. If you have a design team or a person that has a say in what logo you are going to choose, make the designer aware of this and keep that person or group in the loop so that they can voice their concerns earlier on in the process.
9. Listen to your designer. Most times a designer will make call outs to things that don’t work or potential problems with a design concept. The purpose of these call outs are to avoid problems down the road. These call outs usually will save you time and money if you take the advice.
10. Avoid companies that create logos on line at half the cost of what a freelance designer would charge. They can beat a freelancers price but, the one on one service you will enjoy from dealing with the same designer through out the entire design process can’t be matched.