10 Tips You Need To Know Before Getting A Logo Created
By admin | September 22, 2009
The popularity of the web has made the logo process a bit more complicated. Years ago clients that wanted logos created mainly had to worry about how their logos looked in the print world, but in today’s online market they also have to be concerned with how their logo translates on the web as well as other mobile devices. Below are a couple of tips to consider when having your logo created.
1. Ask the designer to view logos that they have created in the past. They don’t need to have a whole bunch of logos created but having a few under his/her belt will give you an Idea if they are the right person for your project.
2. Try to avoid complex gradients in your logo as it can make a logo look blurry on some machines, if you attempt to have it animated it can become a nightmare.
a flat vectorized logo like the one below is much more versatile.
3. Scalability is important. When having a logo created be mindful of the different size’s your logo may be displayed at, you may decide to have your logo displayed on something as large as a banner, or as small as a pencil. There fore you should make sure that when your logo is scaled down it is still recognizable and that you don’t lose too much information.
4. make sure your logo is in a vector format. One of the main reasons for creating your logo in a vector format is that if the logo needs to be scaled up to a larger size for a billboard or banner it won’t look pixelated.
5. Get all of your files! You don’t ever want to find your self in this position as you may be unable to get a hold of your previous graphic designer and it will cost you more money to have the logo redone. Get your masters and save multiple copies to a disk and a external hard drive.
6. Give the designer as much input as possible. The more information you provide the designer about what you would like created the better your logo’s out come will be. A good method is providing images or graphics that embodies your company and going from there.
7.When critiquing a logo that a designer has done work on be deliberate in your feedback. Avoid phrases like “It needs to pop” or “that’s not what we expected”. For example you might say that I want a bolder font or a narrow font or we wanted a logo with a graphic element. The more descriptive the critique less time will be wasted.
8. If you have a design team or a person that has a say in what logo you are going to choose, make the designer aware of this and keep that person or group in the loop so that they can voice their concerns earlier on in the process.
9. Listen to your designer. Most times a designer will make call outs to things that don’t work or potential problems with a design concept. The purpose of these call outs are to avoid problems down the road. These call outs usually will save you time and money if you take the advice.
10. Avoid companies that create logos on line at half the cost of what a freelance designer would charge. They can beat a freelancers price but, the one on one service you will enjoy from dealing with the same designer through out the entire design process can’t be matched.
Topics: Advice, Clients, logos | No Comments »
The 8 types Of Bad Creative Critics
By Glen Graham | June 30, 2009
At my last job a few of my coworkers had this cartoon hanging in their work area.
created by Tom Fishburne. No matter what area of the creative industry you
are in you have dealt with one or more of these creative critics.
Topics: 2 | No Comments »
Top 21 Mistakes to Avoid When Planning Your New Website
By Glen Graham | May 20, 2009
1. Not consulting with a web designer in the planning stages of your website.
( usually by the time I sit with a client they have already made a few costly mistakes because they made decisions on their own with out seeking the advice of a professional web designer. )
Read the rest of this entry »
Topics: Advice | No Comments »
The Twitswag Project Pt 1
By Glen Graham | May 10, 2009
THE MAIN OBJECTIVE
The main objective of The Twitswag Project is to see how effective it would be to advertise a Twitter account through non traditional media outlets.
I will attempt to achieve this by creating slick off the wall animated Viral Twitter Ads.
To view the first Twitswag Ad in the series click here.
The goal is to gain as many supporters as possible on various online communities blogging about, retweeting,stumblings, re posting the ads , hence driving a diverse stream of quality traffic to the twitter accounts associated with the project.
WHAT’S IN IT FOR YOU?
If you are accepted as a member of the project you will receive free advertising space on the twitter ad with your title and a link back to your twitter page, giving you exposure to followers out side of your network.
Having an increased number of Twitter followers will give any business more visibility( I don’t want to have a debate with any one on the relevance of using twitter, you either get it or you don’t)
I FEEL LEFT OUT…
If you are interested in joining The Twitswag Project shoot me an email with a brief description of what you can add to the project. at” twitswag[at]thehnrgroup[.]com” (You can’t buy or talk your way in to The Twitswag Project.)
FEED BACK
The Twitswag Project is not just a one way dialogue, I would appreciate any ideas you may have for making this project more successful.
ACTION
Productive comments are always welcome.
To get your free twitter account Click here
Topics: Twitswag Project | 2 Comments »
How to get a head of the competition
By Glen Graham | April 9, 2009
“YOU MAY HAVE MORE TALENT THAN ME, YOU MAY BE SMARTER THAN ME,
YOU MIGHT BE SEXIER THAN ME BUT, YOU ARE NOT GOING TO OUT
WORK ME“ -Will Smith-
I came across this video of Will Smith and I have always admired his accomplishments but, this video to me has put him on another level.
There are key elements to his success that he out lines in this video that are
inline with my own beliefs.
I always have and still believe that if you work hard at something that anything is possible. If you are willing to go the extra mile that things will fall in to place. The practice of just doing the things you want rather than wishing or hoping is a strategy that has won me many victories.
Out working your competition in every sense not restricted to the psychical but strategically beating them to the punch is the way to win .
Have you ever met some one who seemed to move effortlessly up the ladder of success, while others seem to be standing in place.
Too often people want to attribute this success to sucking up or selling out in stead of studying and learning what drives a person to a certain status or mind set.
( yes race social class ,education etc will play a factor in how you will approach your goals ) you can acknowledge these things but don’t let them become your crutch. That’s all I HAVE TO SAY ENJOY THE VIDEO.
I welcome any “POSITIVE” feed back or observations you have that may enrich this post.
“WE ARE WHO WE CHOOSE TO BE” -Will Smith-
Topics: Advice | 2 Comments »
Simplify Things For Non Tech Savy Clients
By Glen Graham | March 25, 2009
Years ago when I had my first website built ,the only thing I knew about computers at the time was how to send an email.
But I desperately needed a website created for my event planning Read the rest of this entry »
Topics: Advice, The Cre8tive Process | 6 Comments »
Never Apologize For Being Too Busy…
By Glen Graham | March 12, 2009
I have been so busy with work lately I have been unable to start on any new projects, or use my brand new Mac Book Pro I purchased last Thursday for “work“. The dam thing is still in the box!
When I tried to apologized to one of my newer clients whose project I had to put on hold he gave me some great advice, Read the rest of this entry »
Topics: Uncategorized | 10 Comments »
Becoming a Fan Of A fellow Blogger Can Make Your Blog Successful
By Glen Graham | February 23, 2009
I have read some successful bloggers who claim they don’t read other blogs, how ever experience has taught me that in order to be successful, you should study the work of others in your field who are successful .
Just as big companies study their competition in order to see what has brought them success, it’s in your best interest to Read the rest of this entry »
Topics: Advice | 4 Comments »
How My First Printer Drained My Pockets
By Glen Graham | February 15, 2009
I often need to print up documents for my business ,but for a while I refused to invest in a printer. I would get my documents printed in my local print shop for 35 cents a sheet not bad.
Then one day I went in to the print shop and they were charging one dollar a sheet! Read the rest of this entry »
Topics: Advice | 2 Comments »
The Future Of The Web Is Mobile
By Glen Graham | February 8, 2009
The mobile web is the new fast food of the times staying in tune with how to capitalize on it’s power and potential will decide whether your business will Read the rest of this entry »
Topics: Advice | No Comments »